Logo descriptions by Nicholas Aczel, Sean Beard, Kris Starring, and Dan DeCosta Logo captures by Eric S., wisp2007, and Curiousgeorge60'Editions by Wisp2007, Bob Fish, VofDoom, DreamMechanic, Nathan B., and Optimus Prime 2000 'Video captures courtesy of Royger Short and 'EnormousRat
Background: Buena Vista Home Entertainment (formerly "Buena Vista Home Video") was created in 1984 to release non-Disney-related videos not covered by the other Disney units, such as concerts, documentaries, Jay Ward (Rocky & Bullwinkle) and Bagdasarian (Alvin and the Chipmunks) cartoons, and English-dubbed anime. Also covered the Jim Henson Video brand starting in 1990 after the Muppet Video brand and it's US distributor, Playhouse Video, was shut down as well as covered the Hollywood Pictures Home Video, Miramax Home Entertainment, Touchstone Home Video and Walt Disney Home Video releases. Currently, it's a sub-division of Walt Disney Studios Home Entertainment.
1st Logo (1984-1989)
Nicknames: "The Early Sleeping Beauty Castle", "Buena Vista Castle"
Logo: On a white BG, we see the stylized Sleeping Beauty Castle and a static image of text below reading:
BUENA VISTA HOME VIDEO FX/SFX: None.
Availability: Extremely rare, seen on early Hopalong Cassidy tapes such as Silent Conflict and The Marauder. These tapes were packaged in the same white (or black) clamshells as tapes from Walt Disney Home Video.
Scare Factor: None.
2nd Logo (1989-August 2002)
Nicknames: "The Castle", "Magic Kingdom", "Buena Vista Castle II"
Logo: On a black background, we see a blue stylized, segmented Sleeping Beauty Castle (from before) with a circular line drawn over the castle. The text:
BUENA VISTA HOME VIDEO is seen below in blue. The logo "shines".
- A "cartoon" castle was used on some cartoon releases.
- The Schoolhouse Rock' Special 30th Anniversary Edition DVD set has a variant lacking the "HOME VIDEO" text.
- A silent version exists.
- A variant also exists with the "HOME VIDEO" text replaced by "HOME ENTERTAINMENT"
FX/SFX: The logo "shining".
Cheesy Factor: Somewhat primitive CGI.
Music/Sounds: A five-note chime tune with a synthesizer stinger.
Availability: A pretty tough find. Seen on Buena Vista Home Video releases of the time, including Andrew Solt-directed compilations like the first two volumes of Elvis: The Great Performances. Oddly enough, it can be seen at the end of Disney's Doug video releases in the late-1990s. Even more odd, is that it can be found on the Schoolhouse Rock' 'Special 30th Anniversary Edition' Disney DVD set, sans "HOME VIDEO", which was released in August 2002. The silent version and "HOME ENTERTAINMENT" variants are extremely rare and can be found combined on a PAL VHS release of the Tarzan TV series. The cartoon logo is extremely rare and seen on the Rocky & Bullwinkle tapes with the red-orange FBI Warning screens before the cartoon logo (currently unknown on a Rocky & Bullwinkle tape with the green FBI Warning screens before the cartoon logo) and Alvin and the Chipmunks (TV Series) tapes.
Scare Factor: Depending on the logo variant:
- Low. The music may surprise some.
- None to minimal for the "cartoon" variant.
3rd Logo (International Variant) (1989-Late 1990s)
Nickname: "Buena Vista Castle III"
Logo: On a periwinkle gradient background, we see a segmented castle, in blue, appearing in segments, similar to the logo for The Ladd Company, but going from bottom to top instead of top-to-bottom. The arc is drawn over the castle ( from left to right ) , and the words "Buena Vista Home Video" zoom in from the castle, one by one. The logo then shifts to the top of the screen to make room for the scrolling copyright warning.
Variant: In the late 90s, it was renamed as Buena Vista Home Entertainment. This variant is the same as before, except the background is now a sky blue gradient and the "Buena Vista Home Entertainment" text is in a slightly different serif font.
FX/SFX: Standard late 80s-early 90s computer effects.
Cheesy Factor: Even cheaper than the US version used at the time.
Availability: Seen on international Disney tapes of the time.
Scare Factor: Low.
4th Logo (1992)
Logo: On a black background, we see the blue text:
BUENA VISTA HOME VIDEO in the same font as the previous logo. The logo "shines" twice.
FX/SFX: The logo "shining".
Cheesy Factor: Cheap CGI again. Also, the logo is too plain.
Music/Sounds: A synthesizer tune consisting of a WHOOSH and an echo-ey staccato synth chord. Sometimes silent.
Availability: Another tough find, since it was only used for a short time, again, look for non-Disney related video releases from the period.
Scare Factor: Low. See the second logo.
5th Logo (1997-2006)
Nicknames: "The Castle Strikes Back", "Magic Kingdom 2002", "3-D Castle", "Buena Vista Kingdom", "Buena Vista Castle IV"
Logo: On a black/dark blue gradient background, we see a blue 3D segmented Sleeping Beauty Castle at an angle shining, and emitting rays of light. The castle zooms out and turns to face us. As this happens, the text "Buena Vista Home Video" (later "Home Entertainment" in 2003) appears in silver aligned with the castle, and thus also zooms out. An arch zooms out and places itself over the castle and the text stops at the bottom of the screen. The words shine.
Variant: There is a still variant.
FX/SFX/Cheesy Factor: The CGI animation. The logo was better than the second logo.
Music/Sounds: A choir/orchestral tune.
Availability: Common. It appears on non-Disney or non-Touchstone videos from the parent company such as the VHS print of The Bear or the Disney DVD release of Ice Princess.
6th Logo (1998-2002)
Logo: On a sea blue CGI background, a silver stylized "V" zooms out from a right angle, which turns out to be part of the text "Buena Vis'ta Home Vide'o" (in the same font as before). The logo settles on the background and "shines".
FX/SFX: Better CGI than the previous logo.
Music/Sounds: A remix of the tune used in the second logo.
Availability: Common, among other non-Disney related releases, seen on English-dubbed video and DVD releases of Hayao Miyazaki-directed anime such as My Neighbor Totoro, Princess Mononoke, and Kiki's Delivery Service, among others with the green FBI warnings before the logo (currently unknown on tapes with the blue FBI warnings before the logo).
Scare Factor: None. This is a great logo.
7th Logo (2003- )
Logo: On a blue/black gradient background, the words "'Buena Vis'ta Home Entertainment" (in the same font as the 5th and 6th logos) zoom out while emitting rays of light, before stopping in the middle of the screen.
FX/SFX: The text zooming out and shining.
Music/Sounds: Same as the 5th logo.
Availability: Current. Used in tandem with the previous logo until 2006.
Scare Factor: Same as the 5th logo.