Logo captures by V of Doom'Editions by' Donny Pearson, Shadeed A. Kelly, and Nathan B.
Background: CBS Films (formerly known as "CBS Television Film Sales" and later known as "CBS Enterprises, Inc." starting in 1968) was the production/distribution arm of the CBS Television Network for CBS off-network programs from 1952 to 1968, renaming it as "CBS Enterprises, Inc." and later in 1971 as "Viacom Enterprises". Today, all the CBS Films library is owned by CBS Corporation, through CBS Television Distribution.
1st Logo (1952-1958)
Scare Factor: TBA.
2nd Logo (1958-1965)
Logo: On a gray background we see a fuzzy gray rectangle in the middle of the screen containing the text "CBS FILMS" with the CBS logo bug on the left with what appears to be a film reel replacing the impending pupil sliding up.
Variant: There is a text where it says "In association with CBS Films Inc." or "For CBS Films, Inc.".
FX/SFX: All the animation in the lgo.
Music/Sounds: A thirteen-note horn fanfare.
Availability: Extinct. It was originally seen on old CBS shows, pre-1960 Desilu Shows like I Love Lucy, Whirlybirds, and the Terrytoons library for example.
Scare Factor: None.
3rd Logo (1965-1967)
Logo: On a blue background we see the CBS logo bug with a black wireframe globe replacing the pupil zoom up. The text "CBS FILMS INC." is beneath the logo fading in.
FX/SFX: All the animation in the logo.
Music/Sounds: A majesic 12-note horn fanfare.
Scare Factor: None, it's less scary.