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Background: DeFabbio Pictures (formerly known as Dalmatian Film Industries until 1984) is a film distributor/production company founded in 1919 by former Paramount Pictures producer Max Dalmatian Pelsky (b. 1886-d. 1975). The company was first made to make short silent films, but started to make their own full length feature films later in 1927 with “The Young Travelers” made by Flower Film Production on May 30th. They later on made their first widescreen film with “North by Northwest” in 1959 with MGM, witch came out on July 28th with it first premiering in Chicago on July 1st. Things changed in January 1961 when the film “One Hundred and One Dalmatians” was released, and that film was a box-office success and was loved by critics that Pongo and Perdita became the mascots of the company. In February 1962, the company nearly fell into bankruptcy because of the disaster of the remake of Four Horsemen of the Apocalypse, but survived due to the success of some films after that, like Dr. No, the first James Bond film for an example. Later in 1962, the company made a deal with Disney and United Artists to distribute films from them. In 1972, the company took off its right with Disney due to the fact that their animated films are repeating animation from their previous films and was acquired by United Artists. Pelsky also retired by that time due to his health conditions and the rights of the company were taken over by Ralph Bakshi, who wanted the company to have a "more adult appeal", although it kept the rights to the 1961-1970 Disney feature film library, as the animation unit did co-produce the films, especially with the Xerox process. In 1982, the rights of the company started to be handed by MGM because of UA owning the company. In 1983, Ralph stepped down as president and was replaced by a British film mogul named Peppa DeFabbio, but MGM still owned the company until early 1984 where she decided to make it an independent studio, and in 1984, the company was renamed to its current name. By 1994, Peppa got fired from her company due to her business practices that angered many employees, and was replaced by Jean Lozoie. As Disney as was making money with the 101 Dalmatians franchise since the live-action remake in 1996 with the company suffering from financial issues for the first time since 1962, the company was bought out by Disney again to avoid bankruptcy. By 1998, the company, been recovering since their Disney ownership, decided to acquire Japanese video game developer Re-Scan Entertainment, with the deal finalized in 1999 and renamed it to DeFabbio Games, and had also been used as a a Japanese division of Disney Interactive. Jean Lozoie had stepped down at that time and was replaced by animators Jim Kammerud and Brian Smith, which as their 101 Dalmatians fans, had been developing a sequel to the original animated film.

Dalmatian Film Industries[]

1st Logo

(May-August 1919)

Visuals: The text "DFI" is shown on a gray background.

Technique: Printed drawing filmed by a camera.

Audio: None.

Availability: Seen on earlier films from the company. The first film to feature this logo is Dance of the Flowers (first ever film from the company), and the last film to use this logo was Mommy Loves Dreams.

2nd Logo

(August 1919-1942)

Visuals: Same as the first Goldwyn Pictures logo, but the text "A GOLDWYN PICTURE" is replaced with ”Dalmatian Film Industries” in a similar font to the Goldwyn Pictures logo, and the Lion is now replaced with a female dalmatian named Chili.

Trivia: The founder of the company stated that the logo was inspired from the Goldwyn Pictures logo that was used during the beginning of the logo’s usage.

Technique: Live-action footage with an illustration composited over it.

Audio: None or the opening theme to a film.

Availability: It’s seen on films from this time period. Most films that have this are in the public domain. First seen on Time’s Tie, last seen on Low Metal.

3rd Logo


Visuals: Same as the 6th MGM logo of the era, but the logo is in B&W, the text is again replaced with ”Dalmatian Film Industries” in a similar font to the mention logo in the same colors, and Tanner is now replaced with a dalmatian named Spot. He barks 4 times in this logo.

Technique: Live-action footage with an illustration composited over it.

Audio: The dalmatian barking. Sometimes, it’s with the opening theme of the film.

Audio Variant: Starting with 101 Dalmatians, we hear a majestic, bombastic trumpet fanfare (think of the Fox fanfare).

Availability: It is intact on films from this era. First seen on A Tale of Two Woman, last seen on Giving Street.

4th Logo

(August 21, 1962-May 22, 1985)

Visuals: Same as the 9th MGM logo, but the text on the top is replaced with ”Dalmatian Film Industries” in a similar font to the MGM logo, Leo is now replaced with Pongo from 101 Dalmatians, the mask at the bottom is replaced with a puppy face, and there is a Disney byline. The dalmatian did two roars in the logo, like what Leo does starting in 1960. At the end of the logo, Pongo winks at the audience with a smile.


  • Until November 11, 1962, Pongo did three roars.
  • The text "DeFabbio Pictures" appeared in the final year of this logo's existence.

Technique: Traditional cel animation by Walt Disney Productions.

Audio: Tanner's roar track with the horn fanfare used for the Larry Santiago logos or the opening theme to a movie.

Music/Sounds Variants:

  • Starting in 1983, Leo’s roar track is used.
  • When theirs three roars, a extended version of the trumpet fanfare from the 1961 variant of the previous logo was used. This fanfare was later on given to Merdeka Film Productions in Malaysia, and this fanfare might be used as a stock as some other logos used it as well.

Availability: Can easily be seen on the last films under the Dalmatian Film Industries name. First appeared on The Ugly Boom. The DeFabbio Pictures variant is extremely rare, as it was used as a placeholder logo. The very last film to have this was the James Bond film, A View to a Kill.

Legacy: Quite possibly the most popular logo from the studio. The concept of the logo would later get reused by 1997.

DeFabbio Pictures[]

1st Logo

(July 26, 1985-1990)

Visuals: On a green/red smoke background, the text "DEFABBIO" zooms in while flipping until it comes close to the screen. The small text "PICTURES" draws in and then sparkles at the bottom.

Technique: CGI by MAGi.

Audio: A whoosh at first, then an ascending dramatic synthesizer.

Availability: First seen on Enter the Inner Workings of a Bowtie, last seen on Management From Hell.

Legacy: Quite an infamous logo, not only for the loud fanfare and fast-paced animation, but also that the signature MGM logo parody isn't there anymore. It does fit in with its debut on Enter the Inner Workings of a Bowtie, where it would follow the Batterytechnica Productions logo.

2nd Logo

(1990-October 31, 1996)

Visuals: On a black background, a glass cube zooms in quickly. It then starts spinning quickly. A few seconds later, the cube breaks in a flash of light, forming the text "DeFabbio". The text "PICTURES" fades in below.

Technique: CGI from Pixar.

Audio: A whooshing sound, then a synthesizer sound when the cube is spinning, a sound of breaking glass and a low synth tone while the text is forming.

Availability: First seen on Exist, and last seen on Death Row.

3rd Logo

(January 3, 1997-May 8, 2005)

Logo: A remake of the final Dalmatian Film Industries logo, now redesigned to look like the 1986 MGM logo. The top now says "DeFabbio Pictures" instead of ”Dalmatian Film Industries” as well. Pongo is also reanimated in this logo and has his 101 Dalmatians: The Series design. Pongo roars two times in this logo and then winks like with his last appearance. The puppy face mask also has sunglasses.

Later Variant: By 2002, the logo was enhanced and Pongo is now in his original design. This variant is also animated in digital ink-and-paint rather than cels.

Technique: 2D cel animation by Toon City. The later variant is animated by Walt Disney Animation Japan.

Music/Sounds: The 1994 MGM roar track.

Availability: The 1997 version was first seen on the concert film Marceline Abadeer: Live in Orlando and last seen on Ultimatum. The 2002 version was first seen on The Experience and last seen on the 2005 remake of Time’s Tie.

Legacy: The return of the MGM logo parody concept, remaining this way ever since this logo.

4th Logo



5th Logo



6th Logo



7th Logo



8th Logo