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Logo descriptions by? Jeffrey Gray Logo captures by? Eric S., V of Doom, Shadeed A. Kelly, and snelfu Editions by? V of Doom and Shadeed A. Kelly (c) 1966 Desilu Productions

Background: Desilu Productions was a production company founded in 1950 by then-husband-and-wife comedy duo,? Desi? Arnaz and? Lucille Ball (hence the name of the company), producing very successful TV shows and films between the 1950s and 1960s. In 1960, Desi Arnaz sold the pre-1960 shows to CBS since Ball and Arnaz couldn't work with each other anymore. They laterdivorced? the same year. Until 1962, Arnaz sold his holdings of Desilu to Ball. In 1967, she sold Desilu to the Gulf + Western Company, which merged Desilu with? Paramount Pictures, the company became the? television? arm of Paramount in July renaming it to "Paramount Television" months later, while she formed her then-new company "Lucille Ball Productions, Inc." and Desi Arnaz formed his own company named "Desi Arnaz Productions". Currently, all of the Desilu Productions television library is owned by CBS Corporation through? CBS Television Distribution.


1st Logo (1951-1963)


Logo: Desilu did not use a logo until 1952. As superimposed or scrolling on the end credits, we see the text:

? A DESILU PRODUCTION ? From 1951-1952, the copyright stamp fades-in below. From 1952-1963, this would fade to the "script" logo.?

FX/SFX: None.

Music/Sounds: The closing theme from any show.

Availability: Seen intact on all? I Love Lucy? episodes on Hallmark Channel and DVD. This was also seen on? The Untouchables? and? The Lucy-Desi Comedy Hour.

Scare Factor: None.


2nd Logo (1952-March 11, 1968)



Nickname: "Desilu Script"

Logo: Over a specialty backdrop, we see the words "FILMED IN HOLLYWOOD BY" ("Filmed in HOLLYWOOD and MEXICO by" on? The Lucy-Desi Comedy Hour). The word "Desilu" is written in a cursive font, either in black, white, or in a 3D-ish appearance. Then, a round ball dots the "i". The? copyright information appears at the bottom. This phrase was shortened to "FILMED BY DESILU" in 1957.

Variants:

  • There is a still in-credit variant appeared on filmed location shows.
  • Another in-credit logo has the Desilu script name between "A" and "PRODUCTION"
  • At the beginning of some programs, the word "Presents" is seen below.
  • For Desilu? Sales, Desilu's distribution arm starting in 1962, the text "Distributed by Desilu Sales, Inc." is seen in a script font on a gray background.

FX/SFX: The "drawing effect".

Cheesy Factor: Animation was very primitive.

Music/Sounds/Voice-over: Music played during the end of the show. Some? I Love Lucy? episodes have an announcer saying? I Love Lucy? is a Desilu Production". Even some with that have "Lucille Ball and Desi Arnaz will return next week at the same time".

Availability: Found superimposed on shows like? I? Love Lucy? on Hallmark Channel, the? Star Trek? pilot episode "Where No Man Has Gone Before",? The Lucy Show, the Twilight Zone pilot episode "The Time Element" and? The Untouchables? (1950s version). The in-credit variant was seen intact on some filmed on locations shows, such as? The Andy Griffith Show,? I Spy, and? That Girl, among others.

Scare Factor: Depending on the logo variant:

  • None to low. The '50s-style script could give some the shakes.
  • None for the in-credit variant.

Final Notes: This logo was used on the final two seasons of? The Lucy Show,? which used the 1966 Desilu logo and the 1968 Paramount Television logo at the end.


3rd Logo (1966-December 1967)

Nicknames: "Merging Circles", "Multi-Colored Circles", "Color Desilu Logo"

Logo: On a black background six multicolored (red,? pink, and? orange) circles surround a white one and then merge together with it to form a? blue? circle, which backs away upward as the word "Desilu" is written in a yellow cursive font. As the circle takes its place over the "i," it turns? white. Sometimes the logo will have the Paramount copyright information at the bottom. Variants:*When Desilu merged with Paramount Pictures in 1966, the Paramount copyright stamp and print logos would appear under it.

  • On? Star Trek? reruns from 1978, the Paramount copyright is chyroned in. Then they would cut to the then-current Paramount Television logo or the 2006 CBS Paramount Domestic Television "Eye in the Sky" logo afterward. Some older prints will have the logo with the chyroned Paramount copyright, but will not be followed by any Paramount logo. This has been seen on the 1980Paramount Home Video? releases of? Star Trek: Television Classics, Volumes 1-5. A version with a pink tint, due to film quality, can be found on the 1984 laserdisc release of? The Menagerie: Parts I & II? under the Television Classics collection.
  • There was a red Desilu logo seen on? Mission: Impossible.
  • There's another variant where the year reads as "1967"? appears instead of reading in Roman numeral style.?

FX/SFX: The circles merging in a kaleidoscope fashion, moving, and changing colors, the "drawing" effect.

Cheesy Factor: Animation was very primitive.

Music/Sounds: A five-note horn fanfare; starts on a light note as the circle forms. Would later be used on Paramount Television's 1st logo. Sometimes this music would play faster. All were composed by Wilbur Hatch.

Music/Sounds Variants:

  • 1966-1967 season episodes of? Mission: Impossible? would sometimes have "bump" music (the basis for the "M:I" theme) as the fanfare.
  • Some 1967-1968 season episodes of? Mission: Impossible? episodes had a battling loud rendition of the fanfare. This would later be used on Paramount Television's first logo in early 1968.
  • In other cases, it's silent.

Availability: Uncommon. It was last seen on? Star Trek? reruns on TV Land and in local syndication and some? Mission: Impossible? episodes on the former ALN (now "YouToo TV"). Also intact on early episodes of? Mannix, as well as? The Lucy Show. When? Star Trek? is shown on Canada's Space: The Imagination Station, this logo is presumably kept with the Paramount copyright while Paramount's logo is cut. Currently DVD releases of the first season of? Mission: Impossible? retain this logo with the Paramount copyright byline, but do not follow this with any Paramount logo. Seasons 1 & 2 of the original? Star Trek? on Blu-Ray have retained this logo (followed by the 2006 CBS Paramount Television logo), with this logo strangely replacing the January-September 1968 Paramount Television logo.

Scare Factor: Low to medium for the original variant, and medium for the battling loud? M:I? series variant. The fanfare might scare some, although the? Mission: Impossible? music was funny to this logo.

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