ICHC Pictures

Background: ICHC Pictures was a movie company making movies, and also distributes prints from various movie companies throughout the country. It was founded in 1912 and was headquartered in Catrock, Kittenolivia. Their name didn't appear on-screen until 1981 when they released the movie "B.O.O.M.". They did not have a logo until 1984, when they released the movie, Sara. In 2006, they now started to make their own TV shows. During the early days of VHS, a limited number of MTM Pictures movies listed ICHC Home Video to be its distributor. The sales had turned out very well, and all statistics were popular for MTM and ICHC. It had gotten up to the point that the company asked one of its soul companies, MTM Enterprises to be its distributor. Starting in 2012, most of their movies and TV shows were distributed via Argosy Media.

In late 1979, the producer of Sara, David Gorine, created the famous lolcat character that ICHC Pictures used from the 80s, the 90s, half of the 2010's, and 2013 to New Years' Eve 2016, and served as mascot officially in 1989. Gorine named the character Happycat. The character was voiced by David Gorine in pre-1999, then Louis Beckler in 1990-2003, and finally, Mike Brandon in 2003 to New Years' Eve 2016. Anyways, on April 23, 2012, CBS wanted to put their shows on ICHC networks, which ICHC accepted to do. CBS has a joint venture with ITV plc, that produces all ITV shows. ITV plc also allows ICHC to show ITV shows on the ICHC Network. But, as of April 2, 2016, PiC bought ICHC after Argosy agreed to the company to sell ICHC for US$5,000,000 after Argosy was threatened to be bought out by BSkyB. However, In 2017, PiC was bought and folded into Entertainment One, however, ICHC Network still exists as a major Kittenolivian television network and as a cable network in Canada, the US, and the UK. But in 2018, Argosy repurchased ICHC, eventually bringing back Argosy to when it was in 2016 by making an agreement with EOne that ICHC would be a joint venture between the two large companies.

Happycat even has his own show called The Lolcat Show, on The ICHC Network. The show was canceled on September 14, 2016. Although a new show with redesigned characters called Lolcat Adventures started airing on November 25, 2016. The character is no longer their mascot and will not appear in any of their logos as of January 1, 2017.

The cute little ditty from logo 4 is so popular that it's used in logos after logo 4. It is known as "Happycat's Ditty". The ditty disappeared on the night of December 31, 2016.

This company is founded in 1991, and Happycat has been ICHC Pictures' official mascots from 1994 until 2016.

On January 1, 2017, ICHC Pictures will be celebrating a special 105th-anniversary with a new logo. In 2018, ICHC Pictures purchased the pre-1993 Orion library.

1st Logo

(1981-1984)

Nickname: "The In-credit Logo", "The Boring ICHC Logo", "Where's Happycat?"

Logo: This is not a logo, just an in-credit text, reading:

MTM ENTERPRISES

AND

ICHC PICTURES

PRESENT

for the start of movies, and

A

ICHC/MTM

PICTURE

© (year, in roman numerals)

for the end of movies.

FX/SFX: None.

Cheesy Factor: Could they at least put more effort into this one?

Music/Sounds: The opening of the movie, or none.

Availability: This might be very rare to find, but it's scarce for most sources. The movie "B.O.O.M.", the first movie to use this logo, was plastered by the 2006 logo on reruns and the DVD release.

Scare Factor: None. It's harmless. You just don't like it like this.

Of course, that's nothing compared to the next logo...

2nd Logo

(1984-2000)

Nicknames: "Happycat", "MGM Ripoff"

Logo: We see, on a black background, the MGM ribbons, but with Leo replaced with Happycat, with ICHC PICTURES above, and a byline below.

Bylines:

(1984-1994) A Division of PepsiCo Inc.

(1994-1996) A MTM Company

(1996-2000) An International Family Entertainment Company

Variants:

• On television programs, "PICTURES" is replaced by "TELEVISION".
• There is an alternate version where the logo is off-center and the text is in a different font.

FX/SX: This is a still logo.

Music/Sound Effects: The MGM lion's roar.

Music/Sounds Variant: On The Lolcat Movie, it's silent.

Availability: You may think it's common, but it's actually extremely rare. The last movie you possibly know that has this logo is Sara. It can also be seen on the "ICHC Retro" channel but, expect the Argosy Media logo before it.

Scare Factor: Minimal, due to the roar.

3rd Logo

(1997-2014)

Nickname: "Happycat II"

Logo: A still variant of the 2nd logo, but the text is moved to below the ribbons and is in white.

Trivia: This logo was made coinciding with the start of ICHC's TV distribution, even though they haven't already made shows yet.

Bylines:

(1997-2006) An International Family Entertainment Company

(2006-2012) An ICHC Holdings Company

(2012-2014) An Argosy Media Company

Music/Sound Effects: Silent or the end theme of the show.

Availability: Extremely rare. Seen on the ICHC original premieres of "Camp Dubziz", "Road Rash", "The Sara Show", and "Uh-Oh!". two days after this logo made its debut. Also seen on shows distributed by the company. It can also be seen on the "ICHC Retro" channel but, just like the last logo, expect the Argosy Media logo before it.

Scare Factor: Same as logo 1.

4th Logo

(2000-2003)

Nickname: "Demotivational Happycat"

Logo: On a black background, we see a white outlined square, with a picture of Happycat standing on a sidewalk outside a brick building inside it, with ICHC PICTURES below it.

Variants:

• Starting in 2001, there is a byline reading "A ICHC HOLDINGS COMPANY".
• On That Sinking Feeling, the logo has a photo negative effect. This was quickly plastered by logo 10 on reruns and the re-release of the movie. The original DVD has this logo intact with the byline reading "AN ARGOSY MEDIA COMPANY". What a shame.

Music/Sound Effects: Silent. May have the opening theme of the movie.

Availability: Has rare written all over it. Expect this with closing music. It can also be seen on the "ICHC Retro" channel but... you know, I think you've already gotten the point. No need to say this anymore.

Scare Factor: None.

5th Logo

(late 2000/early 2001-2003)

Nicknames: "Argosy Media Ripoff"

Logo: On a white background, we see Happycat. On one side of him is a Kittenolivian flag; on the other side is a flag saying "ICHC PICTURES". There is an ICHC Holdings byline below.

Variants:

• On adult movies, the characters are "Zalgofied". The text is also Zalgofied.
• On Lolcat Minigame Central for Nintendo GameCube, the "PICTURES' is removed from the flag. The title music plays.
• On Lolcat Camping Trip, the logo has a film negative effect.

Music/Sounds: Ending theme or a cute little ditty. (a.k.a. Happycat's Ditty)

Availability: Common. Can be seen on shows from the era.

Scare Factor: Medium for the normal versions. Nightmare for the Zalgofied one. Luckily, this version has been plastered by the next logo.

6th Logo

(2003-2006, 2013-2015)

Nicknames: "Where's Happycat? II", "ICHC Filmreel"

Logo; On a starry sky background, we see a filmreel, flying downward. Then it shifts to the pink film inside it, which becomes flat. It then zooms-out, and the film reads PICTURES. Then ICHC, colored raspberry pink, appears over the filmreel.

Variant:

• On TV shows, a silver rectangle with the words TELEVISION appears under the filmreel that reads PICTURES and shines.
• Starting in 2004, the ICHC Holdings byline appeared at the bottom of the logo.
• There is a very rare version in movies from 2013-15, where the logo is still, the logo is tiny, and PICTURES is replaced with the Argosy byline.

Music/Sound Effects: Starts with somes tinkles and a whoosh as the filmreel shifts downward, then a synth-orchestra tune that sounds like something from the Universal Studios. On the television variation, an additional whoosh is heard as the rectangle shines. Sometimes, the logo is silent.

Availability: Same as logos 1 and 3. Also shown on the first episode of The Lolcat Show (2006-2016).

Scare Factor: Medium.

7th Logo

(2006-2010, 2010-2016)

Nicknames: "High Voltage Ripoff"

Logo: We see a black screen. We hear footsteps as the screen reveals Happycat walking to a switch. He struggles and then finally pulls it. We hear sparks as the camera zooms in on his face. Cut to a still shot of the 6th logo. It is shown in darkness until lights come on to reveal it.

Variants:

• On Argosy vs. ICHC Crossover Chaos, Happycat is replaced by Aaron the Cat.
• There is a short version where Happycat walking is taken out. This is usually shown at the end of TV shows.

Music/Sounds: Walking sounds, followed by Happycat's Ditty.

Availability: Common. First seen on Canimals: The Movie. "The Lolcat Show" airs on ICHC Kids, so you can see it. Blocks like Argosy Secret Slumber Party keeps this logo intact. Also seen on 2006-2016 episodes of The Sara Show.

Trivia: This logo recycles animation from the first episode of The Lolcat Show in 2006. But the first episode used the previous logo.

Scare Factor: Same as logo 4.

8th Logo

(2010-2014)

Nicknames: "Zooming ICHC"

Logo: On an black background, we zoom out to see Happycat's head, with the text ICHC PICTURES below

Variants:

• Sometimes, this logo would have the Argosy byline on the bottom.
• On Lolcat Road Trip, the logo is still.
• On El TV Kadsre Co-productions, the text IN ASSOCIATION WITH is seen below the logo.

FX/SFX: The zooming.

Music/Sounds: Happycat's Ditty.

Music/Sounds Variants:

• On one rerun of The Sara Show, the logo has the Argosy Media music due to sloppy editing.

Availability: Common. Can be seen on shows and movies of the era.

Scare Factor: Low.

9th Logo

(September 17 2011-May 17 2013)

By this time, the ICHC Holdings company had been mostly discontinued when they are bought by Argosy Media, which kept the ICHC PICTURES name.

Nicknames: "Celebration", "100 Years", "The MGM Ripoff Returns"

Logo: We see a montage of previous ICHC logos. After the montage, we see a yellow eye. The camera zooms out, revealing Happycat, in the classic "MGM Ripoff" logo. The text "Celebrating 100 Years of ICHC Pictures" appears above, and an Argosy byline appears below.

Variants:

• There is a version where the logo montage is gone. One movie is "Sara 3".
• On movies released from September 17 to December 31, 2011, There is a version where the montage and "Celebrating 100 Years of" are gone. Look for this variant on "Lolcats go Wild".
• Sometimes, the logo is still.
• On A Lolcat Christmas, the logo is still. "MERRY CHRISTMAS FROM" replaces "Celebrating 100 Years of" and Happycat is wearing a Santa hat.

FX/SFX: The montage, the zooming, and the text fading.

Music/Sounds: An extended version of Happycat's Ditty during the logo montage, followed by the MGM lion's roar.

Availability: Common for 2012, rare for 2011 and 2013. This logo made its debut in on the "ICHC Kids" channel in 2011, and the "100 Years" variant was beautifully restored on the 2017 DVD and Blu-ray releases of ICHC films from the era, distributed by ICHC Home Entertainment; ironically enough, current reruns of this series aren't so lucky; except for "Happycat's Great Adventure," this logo was plastered with either the El TV Kadsre Television, ITV Studios Global Entertainment, or the later ICHC Pictures logos on reruns. On "ICHC Retro", The Lolcat Show has this logo intact. The rare still version can be seen in Bedroom Antics for season 1, but replaced by the next logo on the DVD release. It was restored on Blu-ray releases though.

Scare Factor: Low.

10th Logo

(May 18, 2013-2014)

Nicknames: "Happycat Head"

Logo: On a black BG, we see Happycat's head. Below the head is the text: "ICHC PICTURES".

Variants:

• VoozClub normally edits out ICHC Pictures logos. "Canimals" keeps this logo intact, except they put in an "IN ASSOCIATION WITH" line below ICHC PICTURES.
• "CELEBRATING OVER 100 YEARS" can be seen above in 2013 movies. Two versions exist, one version has the text in New Courier font, the other version has the text in Helvetica Bold font.
• On Argosy Media programs, Happycat is replaced by Aaron the Cat.
• On the final season of Bedroom Antics, the logo has a rainbow gradient background.
• On direct-to-DVD releases, Happycat is replaced by the DVD logo.
• On reruns of The Sara Show of the era, Aaron the Cat comes in and says to the logo, "Screw you, Happycat! Screw You! My logo is supposed to be here, for god's sake!", then he kicks Happycat, however, he stubs his toe in the process. Aaron jumps off-screen as he holds his foot while howling in pain. The music is Aaron's Ditty.

Music/Sounds: Happycat's Ditty.

Availability: Ultra rare. Can occasionally be seen on PBS and ICHC Network. The rerun Sara Show variant is seen on the infamous "darker and edgier" reboot Aaron's Rampage (2016) but "My logo is supposed to be here, for god's sake!" was taken out, though Aaron's mouth syncs it. Also seen on the final season of Bedroom Antics. The Argosy variant is rare as it is plastered more in the USA and Canada than it is in Kittenolivia. The BA variant is so rare that it was plastered on DVD and VHS releases by the next logo. This logo was used in tandem with the next logo until its retirement.

Scare Factor: None. Low for The Sara Show variant.

11th Logo

(June 4 2013-November 25 2015)

By this time, ICHC Pictures had billions of responses to return Happycat's full body. ICHC Pictures and its employees did. Also, PiC gained control of ICHC Pictures, but Argosy still owned the original films. In 2015, EntertainmentOne owned the company until, in November 2016, The company began to be owned by Argosy again!

Nicknames: "Argosy Media Ripoff II", "Flags With Letters"

Logo: On a white background, we see a orange flag wave with the letter I on it. Then we see a orange flag wave with the letter C on it. The entire thing keeps going until we zoom out from the last flag to see that the flags have spelled ICHC PICTURES. Happycat walks in. The flags stop waving. The byline "A PiC Company" appears below.

Variants:

• On "The Funnies" and "Cute Kittens", a Scottish kitten walks in, mutters to himself, then jumps on Happycat until both of them are too weak to move. He then looks at us and meows then says "No more Happycat! Just end the show!". On The Funnies episode "The $1,000,000 Pet Shop" and the Cute Kittens episode "Bouncy Fun/Cats and Dogs", (both shows' pilots) after "Just end the show!" he says "Poor Happycat...". As he says that, Happycat gets back up, and after the cat says "Poor Happycat...", Happycat runs and yells, "NO!" and crashes into the camera, smashing the screen. Then he falls off, and we see whatever logo would appear at the end.
• Starting in April 2015, "A Division of PiC, A EntertainmentOne Company" appears instead, due to EOne owning PiC.
• A shorter version of the logo exists.

Music/Sounds: Two drumbeats, then a trumpet fanfare, then Happycat's Ditty.

Availability: Common. Can be seen on ICHC-produced films and shows of the era. Can also be seen on reruns of older ICHC series on the ICHC Network.

Scare Factor: Low.

12th Logo

(November 26 2015-December 30 2016)

By this time, EOne was beginning to try to protect ICHC from a buyout from El TV Kadsre. EOne won, but they had to gain thousands of dollars/pounds to save it from ETVK's buyout. Argosy (which had recently avoided a hostile takeover by British Sky Broadcasting) made an agreement with EOne that ICHC would be a joint venture between the two companies.

Nicknames: "Happycat Holding the Kittenolivian Flag"

Logo: On a plain white BG, Happycat walks in, and takes a large toolbox in. He opens it, digs through, and holds up a large Kittenolivian flag. "An Entertainment One Company" fades in below.

Variants: On Apocalypse Massacre, Happycat is holding a chainsaw instead of the flag.

FX: Happycat's animation.

Music: Happycat's Ditty. In the short version, it's just the last four notes.

Availability: Common. Seen on all ICHC shows of the era. Mostly on the BBC shows P.S. 3538 and Sticks n' Stones. Also shown on episodes of The Lolcat Show.

Scare Factor: Same as logos 6-9.

13th Logo

(December 31, 2016)

Logo: On a black background, we see the "MGM Ripoff" logo. Then the words "ICHC PICTURES" fade in above, and the Argosy/EOne byline fades in below.

FX/SFX: The text fading in.

Music/Sounds: Happycat's Ditty.

Availability: Ultra rare. Only seen on A Lolcat New Year.

Scare Factor: Low.

14th Logo:

(January 1, 2017-)

Logo: On a black background, we see the "MGM Ripoff" logo fade in, then a light blue "ICHC PICTURES" flys in. Then, a yellow EOne/Argosy byline drops down.

Variant: On this logo's first year, the words "105TH ANNIVERSARY" in red appears above the logo.

FX/SFX: The text animating.

Music/Sounds: A 6-note trumpet fanfare.

Availability: Current.

Scare Factor: None. But Happycat is no longer ICHC Pictures' mascot as of January 1, 2017, so why is he here?