Background: Arawi Keiichi was interested in cartoons. It's manga became so popular that he created a company called "Idaina Seigi".
1st logo (1943-1972)
Logo: We zoom in on a space background, part of the world. The world then spins and emits persons appearing all over the part of the world, which every person then morph into filmstrips and get thicker on it's form and then have the potential to crash, causing an explosion to appear, along with two thunderclaps and a fog set. Once the thunderclap strikes again at it's third clap, some paint strikes in on the background, which morph into an abstract "IS", and the text, which translates to "IDAINA SEIGI PRODUCTION, INC.", on japanese, appears on an extreme close up through the bottom of the black background, which zooms out to the bottom of the screen with a massive amount of trails. The screen then shines and then turns white.
Variants:
- On it's earliest years of life, this logo was still, but on a woody background.
- A color version also exists, starting with the 1952 film Deeds of the Stick (スティックの義務)
- On the film Proneland (モアナ) the logo's only colors we're blue, green and yellow.
- A short version also exists, only seen on Walking Holyoke and it's Diddles (ウォーキングスパイダーと敵) and French Bread Sucks (フランスは良い)
FX/SFX: All made on 2D graphics, such as the thunders, explosions, morphing and appearing of the text. Quick as before for the short version and none for the still version.
Cheesy Factor: The animation is quite hard to stand, but let's give some credit beacuse it was a very proffessional logo during the 1950's. It also was more proffessional than the Universal logo from it's time.
Music/Sounds:
- 1947-1958: A descending synth crescendo, followed by jumbled-up sounds and an explosion, along with thunder sounds. A happy-sounding bombastic fanfare follows this, and an excellent ending too.
- 1958-1964: Same effects, but a more dramatic music is heard too. A different synth crescendo also appears, along with an overwhelming trumpet fanfare at the end.
- 1964-1972: Same as before, but with a different, a bit softer fanfare accompanied by a American-like fanfare after the explosion. This concludes with another thunder sound.
Availability: Common in Japan. Seen on releases by Idaina Seigi by it's time, such as The Ball of Doom, Schick and the Warriors, Heckjoe Plasterin', Coat of Scollie Bard, Holy Entertainment and mostly the films from it's most wanted manga, My Ordinary Life (日常).
Scare Factor: Medium to high. The animation, while unintended is very proffessional that it would scare kids the first time they see it. Also, it would startle some beacuse of the sudden thunders and explosion, but otherwise many japanese consider this a favourite logo, among Toei. High for the silent variant, you might consider it scary beacuse of the abstract IS. Low to high for the 1958-1964 music variant, this would make people confused about the bombastic fanfare and the proffessional animation.
2nd logo (1972-1995)
Logo: On a black background, we see a line rotating very rapidly. It then steers slowly and then the line turns into bits. The bits then zoom out to one bit, and the bit then becomes 3D, when forms into trails and then forms a circle-like vortex. The circle-like vortex then transitions and morphs into a dark skyline of a Japanese city on it's era, with a transparent white circle saying the name of the company on it, miles among the skyline. The text then zooms in and gets back in, a la Lumberjack Rabbit variant of the WB Shield logo. Then, the skyline then becomes bright and then we fade for the opening theme of the movie.
FX/SFX: The CGI effects, along with the line, the skyline and the circle appearing. Not much proffesional animation as before, but it would matter seen clearly now.
Cheesy Factor: The CGI in it's era wasn't existed, it was just a traditional animation trying to act like a CGI. Also, the circle doesn't have to zoom in and get back, it's completely unnecessary.
Music/Sounds: The opening theme of the movie or a conjoint of mish-mashing synthetized effects, such as a siren beeping, a descending crescendo and a synth slap. And then, a dramatic fanfare plays, but it's still happy sounding.
Availability: Common. Seen on films of their time, such as The Fragilistic Watershorebills (判定), Dicarbonated Laws (太陽), Our Last Good Festival (なぜ迷惑), and some films of the My Ordinary Life saga, such as My Ordinary Life In Ruins Of The Recognition (日常世界の言葉!)
Scare Factor: Low to high. The effects on the logo are quite impressive for it's time and would likely scare first-time viewers and starve their bones, but the effects are harmless for those who used to it, beacuse as the first logo, some may consider this a favourite. Of course, you don't want to talk about it's sucessor.
3rd logo
(1997-2013)
Logo: We see a space background spinning and rotating at the same time on a shadowed scheme. Soon after, we see an abstract planet which includes an atom and a starfield at the same time zooming in to the northwest side of the screen, with many rings and balls, which whom the camera wouldn't take much pressure when it goes. The background gets inverted for a split second (notice the zooming in of the abstract planet) with the rings that accompaign it, while the space background is still rotated. Soon after, a sun-like neon scheme is heard, following a circled sound effect. The planet then becomes two sets of characters in japanese, one upwards and one downwards, which is the most bigger. The text then rotates and spins 3 times and the background then turns white. They squash altogether to form the name of the company on japanese, and soon a black lined circle zooms into the screen, forming the logo from the time.
Trivia: This was also the startup from the OVA of My Ordinary Life's 2011 series, but with the name of the series in japanese forming it.
Variants:
- A modeled, not-too cheap version also exists, starting in 2003 at the movie Girls Like Us (私たちの女の子). It was also seen on it's last movies which had this logo until 2013.
- A version includes some waves when the planet spins and rotates, and then zooms out from the screen. The waves then explode (ahem, Tsunami, you know?) forming the logo on blue and cyan.
- A still version also exists, but was only seen on TV movies.
FX/SFX: Everything in the logo, the animation and the planets, all done in perfect CGI and combined with animation, which still looks good from over two decades on.
Cheesy Factor: The animation here seems too dated and choppy, even for the explosion, which is more like a sound machine trying to impulse. Also, the planet looks more than a golf ball. The text just appearing like it's squashing makes it's waaay too tacky for a logo.
Music/Sounds: A dreamy ditty which plays all over the logo, along with an atom sound and a loud WHOOSH when the planet zooms out. An loud explosion is heard, along with a ruffle and a Deep Note-esque note. A very loud clap is heard when the logo squashes. A variant has the sounds of waves and a loud, ascending game over music when the space explodes.
Availability: TBA.
Scare Factor: Medium to nightmare. The overall nature of the logo along with the explosion may unnerve every single japanese person, even if you aren't expecting it to whatever it comes to it, especially for those who used to it. The disturbing expression about this logo is way PERIOD for a logo, and that increases the scare factor. It may vary for those who used to it.