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T​his is the original page of PiC Entertainment, for the version by Bndspitw, click here.

PiC Entertainment, LLC is an American entertainment company best known for its animations and, as of 1998, its film productions and video games. Headquartered in Chicago, PiC Entertainment is one of the world’s largest independent children, youth and young-adult’s entertainment companies with ownership and licensing rights to some of the most recognizable original content.

In March 2012, Microsoft Corporation acquired PiC Entertainment for $800 billion. It has been a limited liability company (LLC). For financial reporting purposes, PiC is reported as primarily a part of Microsoft's Studio Entertainment or Consumer Products segments. However, PiC considers the company a media production arm of Microsoft.

1st Logo (1989-1995)[]

Nicknames: "The Dots", "Red and Blue Dots"

Logo: On a black background, we see two circles in red and blue respectively below. Suddenly, a white light hovers over them, making turn into spheres. The two spheres zoom out. The word "P · i · C" fades in with each sphere and the end of the letter.

Variants:

  • On one short, the logo Is still.
  • On another short, the logo scrolls from the right to the left.
  • On yet another short, the spheres appears by a light and the word "P · i · C zooms up to the screen.

FX/SFX: CGI animation.

Music/Sounds: None.

Availability: Rare. seen on PiC's animated shorts from 1989 to 1995.

Scare Factor: Low.

2nd Logo (1995-2005)[]

Nicknames: "The Box", "90s PiC Box"

Logo: On a shady gray background, we see the word "PiC", in silver, inside a silver rectangular outline. Under that reads "www.pic.com" and a certain copyright notice (see below). There is a spotlight from the top left of the screen, casting a shadow of the logo on the floor.

Variant: There is an extended variant that starts out on a black background, where a light brightens and flashes, revealing the box and the text. There is also no URL or copyright info whatsoever (because they both appears at the end of PiC's first film, Mutants).

Bylines:

  • 1995-2001: "PIC is a trademark of the PIC ENTERTAINMENT GROUP"
  • 2001-2005: "PIC is a trademark of PIC ENTERPRISES PLC"
  • 2005: "PIC is a trademark of PIC ENTERTAINMENT PLC"

FX/SFX: The box shining. for the extended version, the light.

Music/Sounds: None or the show's closing music for the short version, and an 11-note synth tune accompanied by a choir for the extended version.

Availability: The short version is more common and appears at the end of TV shows that PiC Produces. The extended variant is super rare and is only seen on Mutants and Friutales: The Complete Fourth Season on DVD.

Scare Factor: None to Minimal.

3rd Logo (2001-2006, 2008)[]

Nicknames: "The Other Box" "PiC PlayBox", "Pinwheel from Toyland", "The PiC Playhouse" "The Ribbon of Fun"

Logo: On a blue background we see an orange ribbon flying from the right edge of the screen. Then the ribbon makes its way to form the spring (or tunnel). After that we see more colorful ribbons but smaller and some fireworks. Later, the camera moves into the center of tunnel, then the tunnel disappears and from its place comes a straight line of light which is zooming into an "i" in the PiC logo in light blue, which fades in the same time as "P" and "C". As it does so, an outline appears around "PiC", just like the last logo.

Variant: On the end of The Secret Life Of Snakes, the logo is in warp speed.

FX/SFX: The light, fireworks, the ribbon and the small ribbons.

Music/Sounds: At the beginning is a swoosh sound, then when the items come out of the ribbon tunnel we hear some cartoony effects, and we hear the majestic 9-note fanfare.

Availability: This logo serves as a logo for feature films produced by PiC starting with Newt. The last movie with this logo is Animal S.O.S: Los Angeles. This logo makes a brief comeback at the end of The Secret Life Of Snakes (albeit in a warp speed version).

Scare Factor: None To low

4th Logo (2005-2009)[]

Nicknames: "The Box II", "2000s PiC Box", "Cheesy Glow"

Logo: On a blue background, we see the PiC logo (as seen in the previous logo) from before, but in black. A glow of light surrounds the text. Sometimes, the "www.pic.com" URL and a copyright notice appears below.

Variants:

  • An in-credit variation exists on Can A Cartoon Save Your Life?.
  • Since 2008, there is no byline below the logo, instead just having a copyright stamp.

Bylines:

  • 2005-2006: "PIC is a trademark of PIC ENTERTAINMENT PLC"
  • 2006-2008: "PIC is a trademark of PIC ENTERTAINMENT"

FX/SFX: The glow emitting from behind the logo.

Music/Sounds: An 4-Note Choir Tune. Otherwise, the ending theme of the show might play over.

Availability: Seen on PiC shows from the period including Animal S.O.S from the 2006-2009 seasons, Fruitales and Portland.

Scare Factor: None. Way better than the past logo.

5th Logo (2007-2009)[]

Nicknames: "Glass Letters", "Glassy PiC Box" "Shining Curtains",

Logo: We see several rectangular glass panels, with brightly-colored lights shining through it. There are reflections of "P", "i" and "C", which eventually come together to form the PiC logo, on a dark blue-black gradient background, which has been in use since 1995.

FX/SFX: The text and shining glass.

Music/Sounds: A triumphiant orchestral piece composed with guitars, drums and a choir, followed by an 11-note synth tune.

Availability: Seen on only three movies produced by PiC, Mutants III, The Secret Life Of Snakes, and Mutants IV: The Ark Of Truth.

Scare Factor: Low,

6th Logo (2009-2012)[]

Nicknames: "2010s PiC Box" "Flashing Box", "Color Concentric", "Purple PiC" "BBC's father"

Logo: A red screen flashes in a red lens flare, and it causes PiC box logo to appear, this time in a small, purple background. The background then glows in red as several flares in different color, suddenly flashing one by one. It lights the PiC logo. The effect of flashing also appears circle that left. The color in the background change each time a flash appears.

Variants:

  • There is a short version used for TV shows.
  • An in-credit version exists on some content which includes the PiC logo in white inside a purple box on a black background.
  • Starting in 2012, the byline "A Microsoft Company" fades below the logo.

FX/SFX: The flashing, the background color change, and the lighting up of the PiC logo.

Music/Sounds: Same as the Current BBC Logo.

Availability: Common. Seen on movies and TV shows made by PiC since 2009 and 2010.

Scare Factor: Low. A very vivid and decent logo.

7th Logo (2013-2016)[]

Nicknames: "The 4-Split Box" "The Microsoft-PiC Logo Hybrid", "Boring Box", "Green PiC"

Logo: On a green background, pieces of white dust come to the center of the screen to form a square, which then splits into quarters. The square then slides to the left, revealing "PiC Entertainment" next to it. the byline "A Microsoft Company" fades in below.

Variant: On TV shows, the logo plays quicker than usual.

FX/SFX: Modern 2D animation in the same way as Microsoft's 2012 rebrand.

Music/Sounds: Mellow bubbling soundtrack.

Availability: Fairly common. Seen on all PiC movies and TV shows from 2013-2016.

Scare Factor: None. It's a very simple logo.

8th Logo (2016-present)[]

Nicknames: "Rainbow Liquid" "The Microsoft-PiC Logo Hybrid II", "Liquid Visions", "P in a Box"

Logo: TBA

Variant: On TV shows, the logo plays quicker than usual, like the previous logo

FX/SFX: All CGI.

Music/Sounds: A calm tune tribal music combined with synth chimes. The TV variant has whooshes accompanied by two synth notes.

Availability: Brand new. Seen on all PiC movies and TV shows Since January 2016.

Scare Factor: Minimal.

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