Adam's Dream Logos 2.0 - Adam's Closing Logos - Dream Logos Wiki
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NOTE: Some information may get rewritten thanks to the page on the Dream Logos Wiki.

1st Logo

(1957-1964)

Visuals: On a black background, there is a projector that looks like the 1964-1986 General Cinema print logo. The film reels begin to rotate, as the projector begins to spool out a line of triangles. Few seconds later, all triangles merged with each other and morphs into the huge "SA" and the words, "Screen Advertising" in a serif font.

Variant: On color movies, the logo is on a blue background.

Technique: Cel animation.

Audio: A majestic horn-driven fanfare ("Fanfare C" by James Howe, from the Roving Reportalbum off the De Wolfe Music Library).

2nd Logo

(1964-1968)

Visuals: On the red curtain background, the camera zooms in on a shot of a projector, which turns sideways and spools out a line of triangles as the camera pans to the blue background. Few seconds later, all triangles merged with each other and morphs into the huge "SA" and the words, "Screen Advertising" in a serif font.

Variant: The logo is in black and white on movies in the said colors.

Technique: Live-action combined with cel animation.

Audio: A rhythmic timpani sound loop and the sounds of the projector playing over it, followed by a drum beat.

3rd Logo

(1968-1972)

Visuals: On a blue background, we see the projector from the first logo, we see words at the bottom saying ScreenAdvertising.

Variant: The background is black on B&W movies.

Technique: This is a still printed graphic.

Audio: None.

4th Logo

(1972-1979)

WARNING: Don't look up a video if you are prone to epilepsy.

Visuals: On a black and blue background, we see the projector from the first logo, it rolls the film in a scanimated like way, it goes to the movie screen, we see two shapes, it zooms in more to the shapes getting closer, finally, we see the ScreenAdvertising text fade in, stay still for a few seconds until it fades out.

Technique: Scanimation.

Audio: A peaceful synth theme plays thought out, with a whoosh when the two shapes in the logo are put together.

5th Logo

(1979-1986)

ScreenAdvertising (1979)

Visuals: We fade from black to the color test card. After a few seconds, the color bars becomes the color tubes. The camera pans to the blue neon 1972 ScreenAdvertising logo with a machine on a table with the bar with red sparks coming out of it.

Variant: A previewtime variant exists.

Technique: The test card is a printed image, while everything else is live-action footage.

Audio: The 400 Hz tone, which trails off when the camera transitions, along with the sparks.

6th Logo

(1986-1994)

Visuals: The logo plays the same as the last logo, but when the logo is revealed, the lights are not turned on, Billy Mays then comes in and plugs in the neon lights. After this, he walks away and the rest of the logo plays normally.

Variant: Just like the 5th logo, a previewtime variant exists.

Trivia: Billy Mays also appeared in infomercials from 1999 to 2009. This is his first appearance, he continued being the mascot, until 1999. The music is taken from the opening credits of the original Romano Family Quartet movie.

Technique: The test card is a printed image, while everything else is live-action footage.

Audio: Same as the last logo, but when it gets revealed, a slow rising violin note, which slowly adds more harmonics.

7th Logo

(1988-1997)

Visuals: We see dirty spots on a white background, Billy Mays cleans the screen with a wash clove, then, he says: And now, are feature presentation! He walks to the right, and then, the 1972 logo appears.

Technique: Live-action and CGI.

Audio: TBA

8th Logo

(1996-2005)

Visuals: We start at a futuristic roller coaster loading platform shaped like a projector on a sky background. The coaster slowly begins going up a hill. At the halfway point, the sky suddenly turns dark. The coaster goes down the hill at high speed. The coaster suddenly reaches a tunnel. It goes through the tunnel. Suddenly, lights start flashing around it. The coaster goes faster and faster until lasers start appearing. A white circle apoears at the end of the tunnel. It suddenly covers the whole screen and fades out. Either Billy Mays (1996-1999) or Four (1999-2005) appears, and says "And now, our feature presentation". Either the 1972 logo (1996-1997) or the 1997 logo (1997-2005) fades in after. For the 1999-2005 version, the text "welcome to the 21st century" fades in above the logo.

Variants: Their two different versions:

1996-1999: Billy Mays

1999-2005: Four (BFB)

Trivia: Four is also seen on on X Finds Out His Value, Tiepool, and BFB (BFDI Season 4). Continued to be the mascot until 2016.

Technique: CGI.

Audio: Sounds to go along with the logo, as well as some eerie music payed on a flute. In 1999, Four had a humanlike voice in 1999 but then became more high-toned in 2000. Four in the 1999 version was voiced by Akira Kamiya, known for voicing various characters in anime series. Four in the 2000 version is voiced by Bobby Lockwood.

9th Logo

(2005-2016)

Visuals: On a black background, the 1997 logo appear from a line of glass triangles. The logo then explodes as Four comes in. Four then says “And now, our feature film.” in a squeaky voice. He then explodes too after that we just get a black screen.

10th logo

(2016-2019)

Visuals: We see a projector on a blue gradient background. It turns towards the camera, and filmreels start flying out, taking us to a rollercoaster-esque ride from first person camera view (at one point, you can make out a scene from Romano Family Quartet 2). It then zooms out and forms a double-helix with the 1997 logo is appearing next to the double helix.

11th Logo

(2019-)

Visuals: On a black background, the 1997 logo fades in. After a few seconds:

  • Before action movies: It explodes a la the 2005 logo.
  • Before comedy movies: It grows legs, slips on a banana peel.
  • Before drama movies: It catches on fire and melts.
  • Before foreign language movies: The company name turns into several foreign languages.
  • Before horror movies: Blood comes out of the logo.
  • Before kids movies: The logo spins until it reads "ScreenAdvertising Kids".
  • Before documentaries: The "SA" turns into a globe.
  • Before other movies: It fades out.
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