Logo descriptions by Shadeed A. Kelly and snelfu
Logo captures by Eric S. and snelfu
Background: Seven Arts Associated was founded in 1960 by Eliot Hyman and Bob Rich for global television distribution of post 1948 motion pictures and animated features from the studios ofWarner Bros., 20th Century Fox, Universal, Monogram Pictures, and Allied Artists. The company entered original television production under the Seven Arts Television label in 1965.
Seven Arts Associated Corporation
1st Logo
(1960-1964)
Nicknames: "7A", "SAA","The Seven Arts Wreath"
Logo: Over a cloudy sky backdrop, we see a segmented rectangle with the text "SEVEN ARTS ASSOCIATED CORP." inside the right half and the initials SAA inside a ribbon on the left. The ribbon is clad in 7 items of the arts. Clockwise: the drama/comedy masks, ballet slippers, a bust sculpture, a triangle ruler, a paintbrush and easel, a harp and a book. A header above the logo reads "DISTRIBUTED FOR TV BY".
Variant: For the Warner Bros. cartoons, we see a smaller version of the logo along with several Looney Tunes characters circled around it. (clockwise: Bosko, Buddy, Sniffles, Daffy Duck, Elmer Fudd and Porky Pig) The logo in general was upgraded by late 1961. The "SAA" in the Wreath portion of the logo was replaced with a modernized "7A".
FX/SFX: The still appearance of the logo.
Music/Sounds: On some films, the opening/closing music from that film appear over this logo. Also, the "Merry-Go-Round Broke Down" theme on the Looney Tunes shorts.
Availability: Rare. It's seen on some post-'48 feature films, as well as the Bowery Boys film series and the B&W Looney Tunes shorts in syndication. It was retained when Cartoon Network aired one cartoon in the 1990s.
Scare Factor: None.
2nd Logo (1964-1967)
Nicknames: "7A II", "7A Sun"
Logo: We currently have no existing on-screen description for this logo at the moment. We can tell you that it consisted of a stylized "7A" inside a sun-shaped circle and the words "Seven Arts associated corp." to the right of the signature.
FX/SFX: None.
Music/Sounds: Possibly the intro/outro theme of a movie.
Availability: Ultra rare. It's seen on some post-'48 feature films in syndication.
Scare Factor: None. _______________________________________________________________
Seven Arts Television
(1965-1967)
Nicknames: "7A III", "7A Sun II"
Logo: We see the text "A SEVEN ARTS TELEVISION PRESENTATION" with a white Seven Arts logo inside a sun-shaped circle on the upper-right hand corner.
FX/SFX: None.
Music/Sounds: The end-title theme.
Availability: Rare. It's seen on Marine Boy, the U.S. English-dubbed version of the Japanese cartoon Kaitei shônen Marine. It may have also appeared on the 1965 short-lived talk show Gypsy.
Scare Factor: None.