1st Logo
(1987-1997)
The Cameraman
On a black background on a white floor, we see a man feeling lonely. Suddenly, a camera flies in above the man. But, the man grabs it by surprise. "SPARK ANIMATION" in a font made of wood fades in on the right and the floor fades out.
FX/SFX: Simple animation from Spark Animation
Music/Sounds: None.
Availability: Can be seen at the end of CGI and traditional animated short films.
Scare Factor: None.
2nd Logo
(1998 - present)
Fireworks
We pan up from a field of grass, where a family (father, daughter, son, mother, in order) looks up in the night sky and there are firecrackers going off. The camera pans up to an exploding firecracker which is up in the sky. A yellow firework explodes and the letters "S P A R K" (a script "Hasbro") writes itself in from the center outwards, colored light red and shining brightly, with a glowing white "A N I M A T I O N" under it, set in Trajan. One more yellow firecracker flies up and explodes.
Variants: A shortened version starts at the last yellow firecracker.
FX/SFX: The firecracker, fading in of the company name.
Cheesy Factor: The long version is actually very well-done, however the short TV version pales in comparison and feels like a rushed job.
Music/Sounds: Same as the 2010 Hasbro Studios logo.
Availability: Can be seen on The Bronson Kleles Movie, GoAnimate: The Movie, The studio's website and many more. The short variant can be seen at the end on episodes on Lego Island, Lego Racers, The Pac-Man Show, and The Tiny Toons and Looney Tunes Show on Toon Express.
Scare Factor: Minimal. The yellow firecracker is very fast and can pop out at you. The short version can catch a viewer off-guard, and the music may get to some.
3rd Logo
The Spark
(2006-present)
On a black background, we see two yellow plugs. Then they form together and make a big spark. Inside the spark, the red letters "S P A R K" (a script "Hasbro") writes itself in from the center outwards. Then white letters "A N I M A T I O N" appear after another, set in Times New Roman. Then a red outline is written outside the spark.
Variants: There is a still version.
FX/SFX: The spark, the letters appearing after another, and the drawing of the red outline.