Logo descriptions by Matt Anscher, Jeffrey Gray, Shadeed A. Kelly and Logophile Logo captures by Eric S., Shadeed A. Kelly, V of Doom, megamanj2004, and snelfu''Editions by Eric S., Shadeed A. Kelly, and V of Doom
Background: The T.A.T. Communications Company (also spelled simply as "TAT") was formed in 1974 by Norman Lear and comedian Jerry Perenchio, a year before Yorkin ended his partnership with Lear, which produced The Jeffersons and One Day at a Time among others. In 1980, T.A.T. formed its own distribution division. On January 6, 1982, T.A.T. Communications was reincorporated as "Embassy Television" with the acquisition of Avco Embassy Pictures Corporation by Lear, while the distribution division of this company was folded into the reorganized "Embassy Telecommunications" (the former "PITS Films"). T.A.T. stood for a Yiddish phrase pronounced "Tuchus Affen Tisch", which meant "Putting one's butt on the line".
1st Logo (January 19, 1975-October 3, 1982)
Logo: Depending on the show, it would just say:
A T.A.T. COMMUNICATIONS COMPANY PRODUCTION or
A T.A.T. COMMUNICATIONS CO. PRODUCTION But on certain shows like The Jeffersons, One Day at a Time, and Mary Hartman, Mary Hartman, it would read:
A (NORMAN LEAR) T.A.T. COMMUNICATIONS COMPANY (PRODUCTION) (AND) or (IN ASSOCIATION WITH) [NAME OF THE COMPANY] Variants:
- Some series would feature a copyright stamp below the text, such as on later S1 episodes of Mary Hartman, Mary Hartman.
- Some in-credit texts would appear in shadow mode in 1979.
- On The Facts of Life episode "The Affair", the text is centered at the bottom.
- On some shows like Fernwood 2nite and the final season of Mary Hartman, Mary Hartman, this text was also used following the "standard" T.A.T. text:
WORLD WIDE DISTRIBUTIONBYT.A.T. COMMUNICATIONS CO.
- On early syndie broadcasts of Mary Hartman, Mary Hartman, this text over a blue background was used plastering the "standard" text:
A T.A.T. COMMUNICATIONS PRODUCTION
- On early season 2 episodes of Mary Hartman, Mary Hartman, the text says:
PRODUCED BYT.A.T. COMMUNICATIONS CO. AND PRESENTED IN ASSOCIATION WITH FILMWAYS, INC. FX/SFX: The scrolling of the credits or superimposed. On Fernwood 2Nite, the text fades.
Music/Sounds: The closing theme from specific show.
Availability: Uncommon. It's currently seen on two episodes of The Jeffersons on TV One since the remaining has been plastered by the SPT logo, which makes it bad editing after the T.A.T. copyright stamp and seasons 1-3 of The Facts of Life on The Hub. Also seen on DVD releases of One Day At a Time, The Jeffersons, The Facts of Life, and Mary Hartman, Mary Hartman.
Scare Factor: None.
2nd Logo (1980-1982)
Nickname: "The T.A.T. Star"
Logo: We see a yellow star, then we see the text on a black background:
DISTRIBUTED BY'T.A.T.'COMMUNICATIONS COMPANY The letters "T.A.T." is in a blue chrome font and almost taking up the whole screen.
FX/SFX/Cheesy Factor: The Scanimated star from the background, which reeks of cheesiness.
Music/Sounds: A fast-paced 11-note Christmas-like synth tune, with the last note held longer.
Availability: Extinct. It was only seen on original syndie re-runs of One Day At a Time, The Jeffersons, and CBS Late Movie airings of Mary Hartman, Mary Hartman. It has been spotted on a VHS tape of Mary Hartman, Mary Hartman, along with a few broadcasts of the show on TV Land in 2002 during the Norman Lear Marathon. Also seen in 1994 on reruns of The Jeffersons on WGN-TV.
Scare Factor: Low to high. The chrome text is extremely big and in your face, and the synth theme is rather creepy.