Adam's Dream Logos 2.0 - Adam's Closing Logos - Dream Logos Wiki
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Background: In 1979, CAT Show Exchange was formed and founded by Carlton Arlington Translux, more commonly known as "CAT", which was a top-tier Madison Avenue-based company. CAT was renamed "CAT-Norland" in 1986, and in 1987, the company was acquired by "Cupid & Prancer", who took the "CAT-Norland" out of the company's name (although "CAT" would continue to be listed in their logo until 1993). Ever since 1979, the Show Exchange has been a "barter company", trading shows with TV stations in "exchange" (pun intended) for the stations to run ads for (until 1987) CAT clients such as (until 2008) Cupid & Prancer clients such as General Cereals, allowing even low-budget stations to air them. In 2008, the Show Exchange was acquired by Cairo/MTM Distribution Group, itself owned by the Seattle-based media corporation Argosy Media Group Inc. In 2016, after Argosy purchased Epic Animation (which included Epic Retro, a major client for TSE), the company's website shut down and the company was folded into the Cairo/MTM Distribution Group.

CAT Show Exchange[]

(1984?-1986)[]

Nicknames: "The Arrows", "Crossing Arrows", "The CAT Arrows"

Logo: Against a black background, a silver outline of the italic lowercase letters "cat" inside a box streaks out toward the top center of the screen, increasing in brightness and then receding. As the tail end of the streak recedes, a graphic fades in of the letters in white inside a black box with a light-blue fill, on a light-to-dark blue gradient background with a pattern of dark-to-light blue dots. Afterwards, two white arrows with black outlines and off-center tails come from opposite sides of the screen. The arrow coming from the right reads "SHOW", points left, and has a tail shifted up; the arrow coming from the left reads "EXCHANGE", points right, and has a tail shifted down. The two arrows cross over each other and lock into position, as the CAT symbol shines.

FX/SFX/Cheesy Factor: Typical '80s animation; the streak photography and backlit shining effects look very good, but the second half of the logo looks quite cheap (especially the sliding arrows).

Music/Sounds: We start out with a very-loud high pitch synthesizer sound, then the synthesizer noise goes into sounding like an alarm.

Availability: Ultra rare. It appeared on 1980s syndicated prints of Cursed, I Dream of Jenny, and The Carlton and Davis Show, as well as the 1986 Pat the Brat cartoon, including 2007 broadcasts on Argosy Retro. It is intact on most of the episodes on the DVD Pat the Brat: Trouble, Trouble Everywhere!.

Scare Factor: Medium, because of the loud synthesizer music.

CAT-Norland Show Exchange[]

(1986-1987)[]

Nicknames: "The Arrows II", "Crossing Arrows II", "The Norland Crossing Arrow Logo"

Logo: Against a blue/black gradient background, we see "CAT-NORLAND", rendered in a style resembling Goudy Old Style in silver, and with the "N" and "O" and the "L" and "A" linked together zoom in from the bottom of the screen and position itself above the center of the screen in a "light trail" effect. Immediately afterwards, the word "SHOW ", featuring a yellow arrow below it, and the word "EXCHANGE ", featuring a yellow arrow beneath it, cross from opposite sides at the screen's bottom. Both words are in a light blue italicized Impact font. The two arrows join by way of a diagonal line in between the words, and the finished arrow flashes briefly. A horizontal line draws itself underneath "CAT-NORLAND" from left to right via a sparkle, and when it's finished, the letters in "CAT-NORLAND" shine.

FX/SFX: The zooming and shining.

Cheesy Factor: The dated animation is choppy, though it is an improvement over the previous logo.

Music/Sounds: Same as the previous logo, but softer on the volume and heavier on the bass.

Availability: Extremely rare. This logo was very short-lived (only used for one year, from 1986-1987). It appeared on Pat the Brat episodes of this era, as well as on a VHS tape of the cartoon version of Pat the Brat from the '80s. The logo can be found on one episode, "Pat in Rome", on the DVD Pat the Brat: Trouble, Trouble Everywhere! (the rest of the episodes end with the 1st logo).

Scare Factor: Low. The dated animation and music may unnerve some people.

The Show Exchange[]

1st Logo (1987-January 25, 2008)[]

Nicknames: "The Arrows III", "Crossing Arrows III", "Sliding Arrows", "Two Ways", "CGI Crossing Arrows"

Logo: Against a blue/black gradient background with little black scanlines, the words "SHOW" come in from the bottom right of the screen, "EXCHANGE" comes in from the top left of the screen [both written in a white (blue for the 1987 version) segmented font], part of a left-facing arrow comes in from the top right of the screen, and part of a right-facing arrow comes in from the bottom left of the screen simultaneously. They all intersect until the silver arrows meet at the middle of the camera shot. The word "THE" (in a smaller font, and situated on the side of the "S" in "SHOW") fades-in, along with the Saatchi & Saatchi byline underneath the lower arrow. Then, the logo shines.

Bylines:

  • 1987-1993: "A division of Cupid & Prancer CAT, Inc."
  • 1993-2008: "A division of Cupid & Prancer North America, Inc."

FX/SFX: The zooming.

Music/Sounds:

  • 1987-1993: Same as the CAT-Norland logo, but slightly extended.
  • 1993-2008: A rather relaxing synthesizer tune.

Music/Sounds Variant: In some cases, the 1987 logo has often been spotted with the 1993 music. And vice versa.

Availability: Rare, although it lived for 21 years. During its run, either variant could be spotted on shows such as The Moose and Squirrel Show, Overcat and Friends, Cursed, Where in the World is Natasha Los Angeles?, and the 1986 Pat the Brat cartoon, among others; it remains unknown if either version could be seen on late-1980s/early-1990s prints of The Carlton and Davis Show. The 1987 logo appears on seasons 1-4 of Drill Sergeant on DVD, as well as ACA/Multinational Home Video tapes of the show. The 1993 logo was plastered on pretty much every show the Show Exchange offers to TV stations, but has since became less common. The 1993 logo was also spotted on a 2002 rerun of Fantastic Island on TV World, after the Panasonic Pictures Television logo. It is also preserved on the Hill Creek DVD of the 1986 Pat the Brat cartoon.

Scare Factor: Low to medium on the 1987 version because of the synthesizer music. None to minimal for the 1993 version. Both variants are favorites of many.


2nd Logo (January 26, 2008-2016)[]

Nicknames: "The Star Exchange", "4-Pointed Star", "Bouncing CGI Balls", "The Balls of Annoyance", "Balls of Boredom", "The 4-Pointed Star Exchange"

Logo: On a white background, a blue ball with a white 4-pointed star bounces on screen, then "The Show Exchange" in a light, italic weight of Myriad zooms-out into the center, as well as a larger blue 4-pointed star. As the ball bounces off, another white-starred blue ball rolls in and jumps on the star, and it spins to place itself next to "Exchange", pointing to the top left of the screen. The italicized light blue text "Cairo/MTM Distribution Group" fades in, and the ball rolls off the screen to the left.

Trivia: The 4-pointed star happens to be the logo for Cairo/MTM.

Variant: Surprisingly, there's a shorter version of this logo.

FX/SFX: The balls bouncing and rolling.

Cheesy Factor: The animation and music are very simple, the star is just tacky, and the logo simply doesn't look right without arrows.

Music/Sounds: A synth drumbeat leading into a "beeping" electronic tune.

Availability: Uncommon. First seen on Please Shoot Me! and 3rd Planet from the Sun reruns on TV World, the latter which can be seen on some local stations.

Scare Factor: None. This logo is more pathetic than scary.

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