Adam's Dream Logos 2.0 - Adam's Closing Logos - Dream Logos Wiki
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Background: Visual Arts Pictures is an American film studio, founded in 1920. It did not use a logo until 1939. In 1997, Visual Arts was acquired by Canwest. In 2003, Argosy Media acquired Visual Arts from Canwest. Visual Arts is now a label of the Cairo/MTM Entertainment Group.

1st Logo (1939-1955)[]

Nicknames: "The Boring Logo"

Logo: On a black screen, the words "VISUAL ARTS PICTURES" zoom in from the center.

Variants:

  • On most films, the logo was still and silent.
  • There was a rare colorized version.

FX/SFX: The zooming in.

Cheesy Factor: The zooming in looks like someone is moving it onto the screen. The music tries to sound cutting-edge and futuristic but ends up sounding confused, disoriented, and a tad creepy. The music also sounds like it's overcompensating for the very basic animation. The audio quality of the music (as far as we know) is also pretty poor.

Music/Sounds: It starts off with a short, but odd, 6-note electric organ ditty, sustaining the last note. This is followed by a bouncy, 6-note Moog synthesizer sounder (with a 12-note synth harp in the background) ending with a "pinball noise" (Moog arpeggio).

Availability: Extremely rare.

2nd Logo (1955-1977)[]

Nicknames: "The VA", "VA IN COLOR", "The Collision of ATV Midlands and Visual Arts"

Logo: On a gray or light blue background, 3 colored triangles, red, green, and blue, grow in one after the other, a la the triforce from "The Legend Of Zelda". A fourth white triangle appears in the middle as the caption "IN COLOR" fades in underneath. As the background fades to blue and the other triangles (and the "IN COLOR" caption) fade out, the white triangle grows out into an parallelogram shape and bands of color sweep across it, turning it into an interconnected yellow "VA". The white text "VISUAL ARTS PICTURES" appears below, one word at a time.


Variants:

  • A still variant at the end of films, which was sometimes in-credit, was used, where the text below the "VA" read:
DISTRIBUTED BY
VISUAL ARTS PICTURES
IN COLOR


  • For any black & white production, a dedicated variant was used, which replaced the three colored triangles with a white one growing into place. The rest of the animation was identical, however. Any black & white prints of films made in color just used the normal version, albeit in black & white.


FX/SFX: The appearance of the colored triangles, and the "rainbow" effects.

Music/Sounds: A loud, proud, and bombastic orchestral theme. The black and white variant used an abridged version of the music.

Availability: Can be seen on any film distributed by VA during this time.


3rd Logo (1977-1983)[]

Nicknames: "The VA II", "The LWT Ripoff", "The Collision of London Weekend Television and Visual Arts"

Logo: On a black background, a red stripe moves onto the screen. It swerves at strategic points, resembling a connected "VA", with the A looking like an upside-down V. The words "VISUAL ARTS" appear.

Variants:

  • At the end of films, the logo would be still.
  • There is an extremely rare version without the accompanying text.

FX/SFX: The appearance of the stripe.

Cheesy Factor: Rather rough animation.

Music/Sounds: A xylophone scale that climaxes in a full orchestra. The still version is silent, or has the end theme playing over it.

Availability: Rare.


4th Logo (1983-1989)[]

Nicknames: "The VA III", "CGI VA", "Red Laser VA"

Logo: Against a black background, a revolving red laser beam shoots out toward the screen and bounces back and forth three times in a "\/\" formation. As it hits the center, various circles wipe in to from the VA, glowing as it rotates upward. A light grows under it that engulfs the background, becoming a blue/black gradient. The text "VISUAL ARTS" appears below.

FX/SFX: The laser beam and the logo turning upward, which are very nice computer effects for the '80s.

Cheesy Factor: The text is obviously chyroned in.

Music/Sounds: A pair of 4 marimba notes, accompanied by chimes as the beams bounce around and a descending synth sound when the logo rises up, played over a synth horn and at the end, we hear strings.

Availability: Seen on VA films from the era.

5th Logo (1989-1997)[]

Nicknames: "The VA IV", "CGI VA II", "Blue Laser VA", "VA Neon Sign"

Logo: We see a neon sign of the "VA" on a black background. The sign then flickers on in cyan. The text "VISUAL ARTS" slides in below.

FX/SFX: Late 80s CGI.

Music/Sounds: Just the sounds of the neon sign buzzing.

Availability: Seen on all VA releases and trailers from the era.

6th Logo (1997-2008)[]

Nicknames: "The (Technicolor) Tunnel", "Where's the VA?", "Rainbow (Canwest) Tunnel"

Logo: We zoom out of a glowing multicolored tunnel. The light becomes intensive and the animation later freezes. The text "VISUAL ARTS" flips in letter-by-letter. A byline appears below.

Bylines:

  • 1997-2003: "A CANWEST COMPANY"
  • 2003-2008: "AN ARGOSY MEDIA COMPANY"

Variant: At the end of a few films released in 1997, there was a bylineless still version with a gaudily-colored "tunnel".

FX/SFX: Very good CGI.

Music/Sounds: A catchy and dreamy synth jingle with a wind background, with 4 synth ticks note's that have been played twice, usually ending with a fading ding.

Availability: Common.

7th Logo (2008-2013)[]

Nicknames: "The VA V", "The VA Returns", "The (Technicolor) Tunnel II", "Rainbow Tunnel II", "LSD Tunnel", "Tunnel on Drugs"

Logo: On a black background, a multicolored orb flashes in, which quickly zooms toward us as we see several lines move into it. As the orb zooms through the camera, we see a tunnel made of multicolored smoke likes and spirals. Some more lines appear and form the VA. The text "VISUAL ARTS" flips in letter-by-letter, with an Argosy byline appearing below.

FX/SFX: The flash, swirls of light, and the VA appearing.

Music/Sounds: 2 crystallized dings combined with a few synth notes, then 2 more dings, and one final synth chord.

Availability: Very common.


8th Logo (2013-)[]

Nicknames: "The VA VI", "The City", "Silver Tunnel", "From Tunnel to City", "The Tunnel III"

Logo: The logo begins with the camera panning down a sliver tunnel. After a few seconds, it then fades to a city scene. Smoke appears and forms the "VA". The text "VISUAL ARTS" flips in letter-by-letter, with the Argosy byline appearing at the bottom of the logo.

FX/SFX: Nice looking and ambitious CGI!

Music/Sounds: The opening theme of the movie or none.

Availability: Current.

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