1st Logo (1988)
Logo: Supermiposed over the ending scene of a preview, we see the words "COMING THIS CHRISTMAS TO A THEATER NEAR YOU, FROM WALT DISNEY PICTURES".
FX/SFX: None..
Music/Sounds: The end theme of a preview.
Availability: Seen on the Walt Disney Classics 1988 print of john edlinger the movie.
Scare Factor: None.
2nd Logo (1989)
Logo: On a black-blue gradient background, wee see the words "COMING TO THEATERS THIS HOLIDAY SEASON". This was shown after a preview of the Little Mermaid.
FX/SFX: None.
Music/Sounds: Someone says the text.
Availability: Seen on the Walt Disney Classics 1989 print of john Edlnger the movi.
Scare Factor: None.
3rd Logo (1990-1991)
Logo: On a black background we see the words "Coming To" fly down and "Theatres" fly up and connected together. Then they sparkle and shine.
FX/SFX: The sparkling and shining.
Music/Sounds: The 1989 Feature Presentation jingle, while Grant Goodeve announces "Coming to theatres from Walt Disney Pictures." In the 1991 VHS of White Fang, someone announces "Coming to theatres soon."
Availability: Seen on the Walt Disney Classics 1990 print of john edlinger the movie. It also appeared on the 1991 print of john edlinger the movi.
Scare Factor: Low; the fast and sudden flying of the words may catch some off guard.
4th Logo (1991)
Logo: On a black background, we see the words "COMING TO THEATERS FROM WALT DISNEY PICTURES" in white. "COMING TO THEATERS" and "WALT DISNEY PICTURES" are above and below "FROM" respectively. This was shown before a preview of Beauty and the Beast.
FX/SFX: None.
Music/Sounds: Mark Elliot says the text.
Availability: Can only be seen on the Walt Disney Classics 1991 print of john edlinger the movi.
Scare Factor: Minimal, the dark background and the announcer will startle some.
5th Logo
(1992)
Logo: Same as the 1991 FP logo, but the text reads "Coming Only to Theatres this 1992 Holiday Season". This was shown before a preview of Aladdin.
FX/SFX: None
Music/Sounds: Mark Elliot announces, "Coming only to movie theatres this 1992 holiday season: the newest Disney animated classic from Walt Disney Pictures."
Music/Sound Variants: On some john edlinger PAL releases, there are combined with the music from the Special Previews logo and the announcer is heard.
Music/Sound Trivia: Mark Elliot The announcer was announced on some VHS releases from early movie
Availability: Scarce; the music variant is found on john edlinger the movi, while the silent variant can only be found on john edlinger the movie.
Scare Factor: Minimal for the regular version; some viewers may be startled by the few seconds of silence before the announcer speaks, but it's otherwise harmless. Low for the music variant; the music and Mark may surprise some, but the music is pretty catchy.
6th Logo
(1992)
Logo: On a black background, we see the words, "Coming To Theatres For Thanksgiving 1992 From Walt Disney Pictures". This was shown after a preview for Aladdin.
Variant: On The Great Mouse Detective, the lines are double-spaced.
FX/SFX: None. this is a still logo.
Music/Sounds: None. This is a silent logo
Availability: Seen on the 1992 prints of The Great Mouse Detective and Beauty and the Beast.
Scare Factor: None.
7th Logo
(1993)
Logo: On a black background, we see the words "COMING TO THEATRES THIS FALL FROM THE WALT DISNEY STUDIOS" in a yellow font used for The Nightmare Before Christmas.
FX/SFX: None.
Music/Sounds: None.
Availability: Seen on the 1993 print of Homeward Bound: The Incredible Journey.
Scare Factor: None.
8th Logo
(1993)
Logo: On a black background, we see the words "COMING TO THEATRES FROM WALT DISNEY PICTURES" in white. "FROM WALT DISNEY PICTURES" is arranged below "COMING TO THEATRES". This was shown before a preview for The Lion King.
FX/SFX: None.
Music/Sounds: None.
Availability: Seen on some prints of Aladdin.
Scare Factor: None.
9th Logo (1993-1994)
Logo: On a black background, we see the words "COMING FOR SUMMER 1994 FROM WALT DISNEY PICTURES" (on Aladdin) or "COMING TO THEATRES FOR SUMMER 1994 FROM WALT DISNEY PICTURES" (on The Fox and the Hound) in red (Aladdin) or light red (The Fox and the Hound). Both are shown after a preview for The Lion King.
FX/SFX: None.
Music/Sounds: None (Aladdin) or the end theme of the preview (The Fox and the Hound).
Availability: The former variant is seen on the 1993 print of Aladdin, and the latter variant is seen on the 1994 print of The Fox and the Hound.
Scare Factor: None. But the next logo's a different story....
10th Logo (1994-1999)
- THIS LOGO IS AT THE BEGINNING OF THE VIDEO*
Logo: We see a dark, or navy blue background, and there is one of the following clip ons, and then, after they zoom in, a white flash appears, and there are the clip on words. After the announcer is done saying the words, it fades out.
Variant: On the two Disney Interactive clip-ons, the font is slightly different.
FX/SFX: The zoom in, and the white flash.
Music/Sounds: A whooshing sound, and following a white flash, and a short trumpet fanfare, and the announcer, Brian Cummings
saying one of the following clip ons.
Clip-ons:
- Now Available On Videocassette
- Now Available To Own On Videocassette
- Coming Soon To Videocassette
- Coming Soon To Own On Videocasette
- Now Available On CD & Cassette
- Stay Tuned After The Feature
- Coming Soon To Theaters
- Now In Theaters
- Coming Soon From Disney Interactive
- Now Available From Disney Interactive
- Feature Presentation
- Look for This Soundtrack
Music/Sounds Variant: On the Disney Interactive clip-ons (Now Available From and Coming Soon From) the orchestral hit is held for longer and what sounds like a choir note replaces the regular quiet note.
Availability: Uncommon now; was common in almost all of the 90s prints from the era.
Scare Factor: Same as the FP logo of the time, the flash combined with the somewhat scary music may scare over a few. But none to minimal (or maybe low) if you're used to it.
11th Logo
(1996-2000/2001-2012)
Nickname: "Walt Disney Company Intro" "New Excitement From Disney" Logo: Carrying on from the usual introduction from WDHV at the time, we see a movie theater with the curtains coming up, revealing a screen with the 1985 Walt Disney Pictures logo, with Tinkerbell flying over and using her magic to start the preview for the movie. The screen on the movie theater comes up close to us, taking up the entire screen, and the trailer begins.
Trivia: It's nickname comes from the fact that it's part of the 1996 Walt Disney Company Intro you usually see at the beginning of VHS Disney tapes from 1996 to 2000.
Variants:
- On the 1996 VHS Tapes of Oliver And Company & The Aristocats, the announcer says "Here's a special preview of Disney's next motion picture (or animated) masterpiece."
- On some 1998 tapes like Hercules, The announcer says "Join us NOW for a special preview from Walt Disney Pictures!"
FX/SFX: The curtains coming up, Tinkerbell flying, the screen zooming into the screen. Seems to be a mix of live-action and 2D animation.
Cheesy Factor: The animation for Tinkerbell was obviously recycled from the Walt Disney Masterpiece Collection logo.
Music/Sounds: The last few notes of the Walt Disney Masterpiece Collection logo, going into the music for the trailer. An announcer (Beau Weaver) can be heard saying, "Join us for a special preview from Walt Disney Pictures."
Availability: Seen on most Disney tapes of movies from 1996 to 2000. It's only on tapes with the Walt Disney Company Intro. It mostly appears in a May 2000 VHS of Toy Story.
Scare Factor: None.
12th Logo
(Late November 30, 1999-December 5, 2006 - early 2008)
Logo: We see one of the following clip-ons come down. There is a pink rectangle line on the top, and a gold rectangle line with a very similar concept to Disney's 1999 Feature Presentation logo. Film reels are found slowly spinning in the background.
Clip-ons:
- Coming Soon To Theaters
- Coming Soon To Theaters From Disney & Pixar
- Coming Soon To Own On Video & DVD
- Coming Soon To Own On Video
- Coming Soon To Rent On Video
- Now Available To Own On Video & DVD
- Now Available To Own On Video
- Now Available To Rent on Video
- Now Available On CD & Cassette
- New From Disney Interactive
- Join Us After The Movie
- Feature Program
FX/SFX: The coming down of the clip-on, the rectangles and lines moving in, and the spinning film reels.
Variant: On the 2006 DVD release of Cars, there was a more detailed version where "Coming Soon to Theaters" appears to zoom out.
Music/Sounds: Gentle flat music, and Brian Cummings announcing the clip-on.
Music/Sounds Variants: The "Disney Interactive" variation doesn't have the announcer.
Availability: Seen on 1999 through 2004 VHS releases and on most Disney DVDs. The "Disney & Pixar" variant only appears on Toy Story 2 and Monsters Inc. The "Disney Interactive" variant is seen on Who Framed Roger Rabbit.
Scare Factor: Just like the 1999 through 2004 Feature Presentation, it's low due to the sudden of the flat music.
13th Logo
(2005, November 21, 2006-present, Early 2008-)
Logo: We see one of "Coming Soon" or "Now Available" clip-ons zooming out from the far right corner, and instead of a movie cinema tape, we get gears.
FX/SFX: The clip-ons zooming out, and the gears running clockwise.
Music/Sounds: There is a gentle music.
Availability: Common; found on DVD releases such as Pixar's Up and Toy Story 3 and the Disney animated release The Princess and the Frog, among others.
Scare Factor: Minimum.
14th Logo (Playhouse Disney)
(2000-2005)
Bumper: On an orange, red, pink, blue, green, or yellow background. we see one of the following clip-ons in a childish font transition onto the screen
Clip-ons:
Coming Soon To Theaters
Coming Soon To Own On Video & DVD
Now Available To Own On Video & DVD
Coming Soon To Own On Video
Now Available To Own On Video
Join Us After The Program
Feature Program
Feature Presentation
FX/SFX: The handprints appearing on the screen, the clip-on transitioning onto the screen
Music/Sounds: A childish tune, with Brian Cummings announcing the clip-on
Availability: Seen on children's videos from Disney, Such as Playhouse Disney videos, Very Merry Christmas: Sing Along Songs, Disney's Sing Along Songs: The Twelve Days of Christmas, The Many Adventures Of Winnie The Pooh, Winnie The Pooh: A Very Merry Pooh Year, Winnie The Pooh: Springtime With Roo and the 2001 reprint of The Very Hungry Caterpillar
Scare Factor: None, it's a cute logo.