1st Logo (May 8, 1991-September 18, 1992)
Bumper: On a black background we see the blue "Coming On" letters flying down and the "Videocassette" letters in a western-style font flying up and connecting together, and zooming in. Then they shine and sparkle.
Voiceover Variants:
- On the 1992 release of So Dear to My Heart, they had the 1989 FP jingle but shortened with Mark Elliot saying "Coming Soon From Walt Disney Home Video."
- Sometimes, Jim Cummings will say "Coming Soon on Videocassette". A similar variant has Grant Goodeve saying the same thing.
- On the demo copies of The Rocketeer and Billy Bathgate and the original copies of The Doctor and Paradise, the announcer says "Coming From Touchstone Home Video."
- On the 1991 release of White Fang the announcer says "Coming from Walt Disney Home Video."
Music/Sounds: The 1989 FP jingle with Grant Goodeve saying "Coming on videocassette."
Availability: First seen on the 1991 VHS of Mr. Destiny.
Scare Factor: Low; the fast and sudden flying of the words may catch some off guard.
2nd Logo
(March 3, 1995)
Bumper: Same as the FP logo of the time but "Coming to Videocassette" replaces the FP text.
Variant: Select prints say "Coming Soon to Videocassette" with the announcer saying "And now, coming soon to videocassette." The background also has a more purple tint and a horizontal gradient effect.
FX/SFX: None.
Music: Same as the 1989 FP music. The announcer is Mark Elliot, who says "Coming soon to videocassette."
Availability: Can be only seen on the original VHS release of The Lion King.
Scare Factor: None to minimal.
3rd Logo (May 27, 1992-June 6, 1995)
Bumper: On a black background we see the blue "Coming to Videocassette" text.
Music: The 1989 FP music with Jim Cummings or Grant Goodeve saying "Coming Soon on Videocassette." Both of these voiceovers were once used in the first logo.
Music Variants:
On the first printing of the 1992 VHS of Father of the Bride the 1989 FP jingle is low pitched and slower. In addition the announcer instead says "Don't miss these exciting upcoming releases that you'll find at your favorite video rental store." Some tapes use the 1992 WDHV jingle instead of the 1989 FP jingle. Sometimes, the audio from the previous logo (Mark Elliot saying "Coming Soon to Videocassette" with the 1989/1991 FP music) is used. This was on The Three Musketeers, & the 1994 VHS of The Mighty Ducks. Availability: Seen on 1992-1994 tapes from Disney, Touchstone, and Hollywood.
Scare Factor: Same as the FP logo at the time, but compared to the next logo, it's nothing.
4th Logo (September 14, 1994-December 18, 2001)
Bumper: Same as the FP logo of the time, only "Coming Soon to Own on Videocassette" or "Coming Soon to Videocassette" replaces the regular FP text.
FX/SFX: Same as the FP logo of the time.
Zoom-In Variants: The white text reading, "COMING SOON ON VIDEO AND DVD", "COMING SOON TO RENT ON VIDEO", "NOW AVAILABLE TO RENT ON VIDEO" , "COMING SOON TO OWN ON VIDEO AND DVD", or "COMING SOON TO OWN ON DVD" zooms in on a blue background. These variants were introduced around 1998.
Music/Sounds: A whooshing sound and an announcer saying "Coming Soon to Videocassette." or "Coming Soon to own on Videocassette." The announcer is Brian Cummings.
Music/Sounds Variant: The zoom-in variants use the 1989 Feature Presentation jingle instead of the standard music.
Availability: Seen on 1994-2000 tapes such as most Disney Masterpiece Collection titles. These bumpers remained on all Dimension releases until 2001.
Scare Factor: Same as the FP logo of the time, the flash combined with the scary music may scare over quite a few. But none to minimal (or maybe low) if you're used to it.
5th Logo
(April 24, 1996-February 1, 2000)
Nicknames: "New Excitement From Disney", "Walt Disney Company Intro"
Bumper: We see a TV in a living room, showing the scene from Fantasia with Mickey Mouse putting the sorcerer's hat on, and then it cuts to a family watching the TV happily, and cuts one more time to the TV, with the 1991 WDHV logo on the screen. The screen comes closer to us, showing the start of the trailer.
Trivia: This is technically a dismembered part of the 1996 Walt Disney Company Intro.
Variants: On the 1996 VHS's of The Aristocats and Oliver and Company, the announcer says "And look for these great Disney movies to add to your home video collection!" On the 1996 VHS of The Aristocats, the music is the beginning of the Oliver and Company song, "Why Should I Worry?". The announcer is still heard. This was most likely due to a video processing error, as Oliver and Company was not being advertised. On the 2000 VHS's of Tarzan and Toy Story, the logo plays as usual, then the Gold Walt Disney Home video logo fades in to the Disney DVD logo, which shines and zooms out of the TV screen. The announcer says "Enjoy all the magic at home with these great Disney movies coming to video and Disney DVD!" (Also, this is a sub-variant of the version below) On some 1999-2012 tapes with the WDC Intro like Toy Story, Tarzan, The Great Mouse Detective, and A Bug's Life, you'll hear the 1992 distorted version of the 1988 Walt Disney Classics music. However, some tapes of the years use the 1994 Walt Disney Masterpiece Collection music.
FX/SFX: The family watching TV.
Music: Either a dreamy strings/woodwinds tune, or the end of the Walt Disney Masterpiece Collection logo music (only if it's connected to the Walt Disney Company Intro) with Beau Weaver saying, "Enjoy all the magic at home with these great Disney movies coming to video!"
Availability: Seen on 1996 to 2000 Disney movie videos at the time, beginning with The Aristocats. It ended with the 2000 VHS of Tarzan. It can only be found on tapes with the Walt Disney Company Intro, though on the 1999 VHS of Pinocchio, it is absent and is replaced with a version of the next logo based off Pinocchio.
Scare Factor: None, except the version with the Classics music may be raised to Low due to the Distorted version playing.
6th Logo (October 27, 1998)
Bumper: A bright, lens-flare-styled flash occurs. After the flash disappears, we see a screen that has a yellow box in the upper-left corner, a box of blue television static that has an oddly designed, "retro" styled television set with a transparent screen in the upper right corner, and a cerulean blue box at the bottom half of the screen. We see blue text that reads "coming soon" fading in on the yellow box, followed by the Walt Disney Home Video logo (with the "HOME VIDEO" text packed closely together underneath the Walt Disney text) logo fading in on the blue box. At the same time, the television screen on the television set has the Gold 1991 Walt Disney Home Video logo fade in.
FX/SFX: The moving blue television static background, the television screen, and the text for both boxes.
Music/Sounds: A "whoosh" sound for when the flash occurs, accompanied by new-age guitar/synth chords. We hear an announcer (Brian Cummings) say: "And coming soon, from Walt Disney Home Video..."
Availability: Extremely rare. Seen only on VHS tapes of The Lion King 2: Simba's Pride.
Scare Factor: Low. Some may be surprised by the fast-paced nature of the bumper.
7th logo
(December 14, 1999-November 7, 2006)
Bumper: On a blue blurry film background the "Coming Soon" zoom down and the " TO OWN ON VIDEO/DVD" zoom to the right and connect together. The gold bars move in different ways.
Variant: In 2003 they switched it to "Coming Soon TO OWN ON DVD & VIDEO".
Music: The usual 2000-2006 electronic music plays and Brian Cummings says Coming soon to own on video and DVD. When the logo was modified in 2003, the voiceover changed with it.
Availability: Seen on tapes from 2000-2004, like Toy Story 2, and DVDs from 2000-2006 such as The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe, Cars, Monsters, Inc., and Lilo & Stitch, among other releases. Some are still in print.
Scare Factor: None to low.
8th Logo (October 30-November 6, 2001)
Bumper: A picture suddenly bounces down from the top of the screen into view. We see that it features a very dark room with shelves of books, a rocking chair to the right and a Christmas tree in the center of the screen. Then, we see that glitter is lighting up the tree--and by extension, the room--from the bottom to the top, and when it reaches to the star on the tree it shines brightly and outward. The glitter also turns on the multicolored lights on the tree as they flash and blink light by light at one. The gold words "Coming This Holiday Season" fades in below the screen but centered on the Christmas tree.
Variant: A different version appeared on Recess Christmas: Miracle on Third Street, Mickey's Magical Christmas: Snowed In At The House Of Mouse, Santa Who?, Disney's Sing Along Songs: The Twelve Days Of Christmas and Rolie Polie Olie: A Jingle Jangle Holiday. This variant started off the same as the regular version, bouncing down from the top of the screen, but this time it features a zoom-out from a giant cartoon television bordered with fancy pillars and a Christmas decoration featuring a yellow streamer and a red bow that turns and draws into a yellow Mickey head and then shines brightly and outward. The TV screen flashes the yellow words "Merry Christmas" and then disappears and the red words "Now Available To Own" appear.
FX/SFX: The bumper bouncing into view, the Christmas tree lighting up, "Coming This Holiday Season" appearing.
Music/Sounds: A whimsical rendition of "Dance of the Sugar Plum Fairy", with Brian Cummings saying "There's special holiday fun and excitement coming your way on Disney DVD and video!".
Availability: More common than you think, It was seen on many Disney releases from the era, such as Recess: School's Out, Recess Christmas: Miracle on Third Street, Winnie The Pooh Boo to You Too and Frankenpooh, The Book Of Pooh Stories from The Heart, Fun With Words and Fun With Friends, Rolie Polie Olie: A Spookie Ookie Halloween and A Jingle Jangle Holiday. It can also be found on the VHS of Dumbo, Whispers An Elephants Tale, Santa Who?, Mickey's Magical Christmas: Snowed In At The House Of Mouse, Disney's Sing Along Songs: The Twelve Days Of Christmas and the 2001 reprint of The Very Hungry Caterpillar.
Scare Factor: Low. The sudden appearance of both versions of the logo may scare some not expecting it.
9th Logo (November 6, 2007)
Bumper: On a colorful background, we see the text "Coming to DVD/and Blu-ray Disc" fly up. A disc is seen at the left upper corner.
FX/SFX:The animation on the logo.
Music: A music rendition of "When You Wish Upon A Star".
Availability: Current. Seen on DVDs and Blu-ray discs such as WALL-E, Tinkerbell, Bedtime Stories, among others.
Scare Factor: None to minimal.
INTERNATIONAL VERSIONS
Canada (1985-1986)
Bumper: On a black background, we see the letters, "COMING SOON" in white Arial Narrow font.
FX: None.
Music/Sounds: None.
Availability: Seen on the original video releases of Return to Oz and The Small One.
Scare Factor: None.
United Kingdom (????)
Bumper: On a black background, we see the letters 'COMING SOON' in a blue gradient font.
FX/SFX: None.
Music/Sounds: The same as the Feature Presentation logo used at the time in the UK
Availability: Common. Seen on a UK video release of the Tarzan TV series.
Scare Factor: Low because of the music.